SeoDigger is a tool that I have been using for some time now to help me with competitor traffic and keyword analysis. With SeoDigger I have been able to easily find what keywords a competitor has targeted and what positions the site is holding for those keywords. Its a tool created by the SEOQuake team and it deserves a big applaud and a little explanation for the uninitiated.

What is SeoDigger ?

From the creators of SeoDigger

Detecting search keywords for which a site is ranked high.

With Seodigger.com you can find out for which keywords your site ranks high enough to be in Google Top 20. You can analyze your own sites as well as sites of your competition, using the information obtained for SEO analysis, building a semantic core, finding out how well is a site optimized for this or that search request, and a lot more. Apart from a list of search queries, wordtracker and overture results are also determined (keyword popularity calculated by Wordtracker.com and Overture.com).

Its very simple to use it and it will be illustrated with an example. Lets say we are interested in "travel europe" and would love to have some related keywords and some indication of the traffic they might have.

We search google for "travel europe" and grab the first site that comes on top of the results (at the time of writing of this, travelswise.com was on top). Feeding seodigger with this URL will result in the following

SeoDigger gives us the keywords and the position the site was holding at the time SeoDigger last updated the database.

Thus in this case we see that travelwise.com was on 2nd position for "travel europe" on 23/06/2008 (I assume the last update of seodigger's database) . The rest of the information presented on the table are the id of the keyword, overture's daily estimated traffic (I believe) and wordtracker last 90 days traffic statistics.

I intentionally have sorted this results with the wordtracker's statistics that give me a good relative estimate of keywords with lots of traffic. In this example "europe travel" "travel europe" "european travel" "europe travel guide" would all be keywords that we might want to target for our own site and expect some good traffic; of course competitiveness has to be taken into account before we actually start our SEO efforts.

Sometimes the results returned by SeoDigger don't fit in one page and sorting is only allowed on the displayed statistics, thus its preferred to download a csv archive to your spreadsheet application and analyze the statistics there. Another pitfall is that for free user account only the first 1000 results can be downloaded but even those are very valuable and the cases where more than 1000 results are present are somewhat rare.

SeoDigger - I believe - gathers the position statistics for each site from the users that have the SeoQuake plugin activated (which are mostly SEO professionals or hobbyists) but still it gives a very good indication of relative traffic and the tool undoubtedly is an excellent tool for competitor and keyword analysis.

What are your thoughts on SeoDigger ? Any success stories ?