Each site requires revenue generation. This is only possible through sign-ups. Can there be sign-ups without attaining traffic? The answer is a firm NO. Websites hence adhere to different techniques which allow an active inflow of quality traffic. Websites need to be placed high in the ranking ladder of top search engines. This helps them in being siphoned by Google and other search engines just as a visitor types a relevant keyword.
Sites can adhere to ethical and unethical methods to earn Google ranking. White Hat SEO technique is the method of sticking to search engineâ€™s guidelines and ascending up the slope the right way. White hat techniques do not aim to dupe the engines. It verily ensures that the content that a search engine approves and ranks is the same which will be displayed to the users. This is an important statement. Black hats morph content after siteâ€™s approval and run them through separate links.
White Hat technique deals in building content for the user and not the search engines. Its secondary aim can be attaching spiders through the unique content-set. Trying to fox a search engineâ€™s algorithm from its mission is certainly not the right idea.
White Hat technique involves using a sitemap and joining the most important pages through links. A top White Hat technique is ethically acquiring â€œback linksâ€ from a web directory through content rich articles. This increases a siteâ€™s reputation in the eye of Google.
Correct Cross Linking and using the right set of key-words to develop search engine optimizable material is also a nice white hat technique. For the purpose we can use the services of Word Tracker. Its Keyword Universe provides the perfect niche and generic keywords that are most popular among searchers.
Building linking campaign is another top draw idea. It implies using variations of main keyword in the link text.
Black Hat SEO technique is also called Spamdexing; though most of those indulging in it believe that they are doing things as ethically. Black hat aims to redirect pages towards a specific target page through methods that are not acceptable to the terms and conditions of a search engine. They expect imposition of ban once they are found out.
Black hat can use hidden text as a text in invisible DIV, colored identical to the background or as an index positioned off the screen. It also uses cloaking that we have discussed above. It is presenting one thing to a search engineâ€™s spider and presenting another thing to the userâ€™s browser.
Black hat techniques diminish the search result quality of a search engine. Moreover the method might lead to generating revenue for a third party other than the engine itself. Engines cannot afford this as pay-per-click advertising generates the major chunk of revenue for them.