SEO

Search Engine Optimization

Where do link exchanges fit in your link building campaign?

Giorgos' recent post on link exchanges using LinkEx generated a few questions about the value of link exchanges. I thought it might be interesting to revisit some signs of quality links and then discuss where link exchanges might make sense when acquiring links.

Let me first say link exchanges are far from my preferred source of links. Google has made it pretty clear they don't care for these kind of changes and while that doesn't mean all link exchanges are bad, mass reciprocal linking is generally frowned upon as a useful seo tactic. I've never engaged in link exchange networks and have no plans on doing so in the near future. Still there can be times when it makes sense to reciprocate a link and there can be times when a direct trade of links is perfectly natural. Think trackbacks for an example of a natural reciprocal link.

What matters for google rankings (SERPs)

google webmaster toolsEvery webmaster (at least that I know of) wants to know how the search engines see and evaluate their websites ... especially how Google sees them. Google webmaster tools was created with this concern in mind.

Anyone who has used them knows how important tools those are; You can see information Google collects about your websites, see what matters for their index and it includes also tools that you can use to help Google "see" (crawl) your sites easier.

The tools were recently updated (1 1/2 month ago I realized the changes) and they contain even more useful stuff for anyone that owns a site ... I am going to give a brief description of the most important things one can find when visiting the tools ...

Tips on how to write for the web

First of all one must understand that writing for Internet is not the same as writing for a printed article.

This means that if we write something and we want this to be found by persons while looking through search engines such as Google, Yahoo or others, these texts must be optimized for the search engines (SE from now on).

To write an article, optimized for SE, is not the same thing as writing an article for a newspaper or a magazine, as in these cases they will be read directly by intelligent and thinking beings. But an article written for SE must be prepared taking into account that spiders (robots that read texts) cannot read images, nor understand funny, ironic or logical expressions, or others stuff that the reader will understand. In addition to this and what is most important the SE will display the page in a response to a search ONLY if they found it relevant for this search and this is why it should be written in a different manner, but always giving importance to those terms by which we want to be found.

Free link building techniques

link_buildingIts no secret that backlinks (links pointing to your domain) are very important factor on how google ranks your website in their search results. Most other search engines also value the links to your site also ...

Here is some free techniques you can employ to help you build links to your site, traffic will be a consequence as well. You don't have to follow them in any particular order but, the more of these that you accomplish the better job you will have done ...

  • Write or post something people would want to link to (actually called link baiting).
  • Create a resource, something that people would find valuable and will easily point their friends to
    Example: directorycritic is one of the best places to find free and paid directories; people know that and recommended it boldly, sometimes they even link to it.

Considerations for Yahoo optimization

Yahoo is the second most important search engine and if you ask anyone in China, Yahoo is the #2 search engine only behind Baidu, and in that country Yahoo is very well represented and has great partners (like Alibaba.com) that keep them in the mindshare of Chinese internet users. Yahoo has about 14% of the UK market and I believe 25-30% of the US market. Its traffic is not to be ignored.

I have my own theory about Yahoo. Yahoo as a search engine is more focused on the business field than on the information field. Yahoo has concentrated their efforts on online stores, real estate, car sales and other business related companies. I looks like their algorithm is optimized in a way to answer queries related with online business, while Google has optimized their algorithm for information in general, since Google’s algorithm works better in that field than Yahoo’s algorithm.

Recommended Reading for Webmasters

This is my first post here at GeoLand; I hope people enjoy. I'm going to take a slightly different approach and try to answer some of the questions people come to GeoLand, and other sites, to find answers to, but from a unique perspective. The question is how to build a compelling, vibrant web site that's loved by humans and GoogleBots alike.

nice URLs made easy

I was looking for a simple solution these days to implement nice urls. I searched and found lots of tutorials on this but none of them where simple enough for what I wanted to implement: the simplest nice URLs possible, so I started from scratch and with guide the official mod_rewrite reference and with lots of trial and error I came up with the following solution.

Prerequisites: access to the .htaccess file, mod_rewrite enabled and php supported on your server.

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