This is the most recent post among the many articles that have been written on direct ad sales. For the starters, it would be nice to go through the introduction to direct advertising sales.
Earlier, you have learned how an ad marketing package can be built to encourage ad space; now its time to understand the techniques to find advertisers for the website.
The most important thing is to get organized. It is paramount to keep a track of contact details of an advertiser. This helps in development of a system that lets you pursue your ad pitches.